Howclip Video Manuals | Why Howclip?

Because nobody has ever had a good user manual experience

Why Howclip for Consumers?

The number one reaction we get when we tell people about Howclip is "wow, you should do that for _______." You can fill in the blank with any number of well-known brands or everyday devices, appliances, tools, vehicles, etc.

Everybody - young or old, geek or luddite - has had the experience of needing to do something simple with a product but hasn't been able to because...

The instructions were too difficult to find, use or follow:
- They were discarded
- They're poorly written
- The diagram doesn't look like the product
"Support" wasn't supportive and "Help" wasn't helpful:
- The answer couldn't be found on the web site
- The person on the phone - when a real person was found - couldn't help

We're not talking about serious Do-It-Yourselfer how-to's. This isn't how to build a deck or make a 7-layer wedding cake. It's...

How to set up voicemail
How to insert the memory card
How to change the toner cartridge

It's the really basic stuff that ought to be easy to do. Or, at least the instructions should be easy to follow, but they're not!

Why Howclip for Marketers?

Because consumers want instructions that are easy to find and easy to follow.

According to the Pew Internet and American Life Project (from way back in 2007):

57% of online adults have used the internet to watch or download video:
- 19% do so on a typical day
- 22% say they watch or download educational videos online
Some 55% of adult internet users have looked for "how-to," "do-it-yourself" or repair information online and roughly 1 in 20 internet users search for help on a typical day.

So why not give them what they are looking for?

The result will be happier customers, who use and enjoy more of your products' features. The more they use them, the better the like them.

At the same time, drive support traffic to the Howclips on your web site and you can cut down on the thousands of calls you receive (at up to $40/call!) for really basic inquiries and spend more time with customers who need help with more complicated or advanced user matters.

We believe in treating Customers like Prospects!

Marketers think nothing to spend $250,000++ to make TV spots to get more people to buy their products, which makes perfect sense when you're trying to raise awareness or drive people to stores. But then they slap that 30-second spot on their web site so customers who bought the product can now re-watch the commercial. This isn't the answer to "how do we engage customers more?" or even "how do we get more video on our site cuz that's what consumers want today?" This is talking to yourself.

Why not invest in improving the Customer Experience by making the how-to's easier to. We couldn't put it better than Kathy Sierra who says on her Creating Passionate Users blog:

Why do so many companies treat potential users so much better than existing users? Think about it. The brochure is a thing of beauty, while the user manual is a thing of boredom. The brochure gets the big budget while the manual gets the big index. What if we stopped making the docs we give away for free SO much nicer than the ones the user paid for? What if instead of seducing potential users to buy, we seduced existing users to learn?

Howclip represents a new model to "seduce existing users," to generate customer engagement and solve nagging customer satisfaction issues.

Howclip allows customers to see how to do it and have one-on-one dialog with you.

The result is the best possible product experience for your valued customers: they get help and advise - not a commercial - when they need it and how they like it, directly from you, the authority on how to use it and how to enjoy it!