"New data from Solutions Research Group's ongoing "Fast Forward" study of the electronic purchasing habits of 1,000 Canadians... revealed a pronounced shift towards the consumption of professionally produced content on the Internet: it now accounts for more than 80% of online viewing... 'Clearly, the early ‘cat-on-a-skateboard' image of online video is changing rapidly.'" (Chris Powell, Marketing Magazine, June 16, 2008)