Howclip Video Manuals

Howclip creates branded how-to videos for use by companies on their web sites, in-store, in-pack or any other place where instructional video may be useful for customers.

Howclips are designed to help the consumer get the most enjoyment and usage out of a product –whether the consumer is novice or experienced.

We approach the subject from the perspective of your brand and ensure that the video and web production are in keeping with your brand character and standards. This isn't amateur hour – no cats on skateboards! Your customers paid good money for your products; they have high expectations when they are looking for help.

When customers get answers to their questions easily the result for the marketer is improved Customer Satisfaction scores and lower customer care costs.

A Mash-up of Marketing, Filmmaking and Web 2.0

Howclip was created by Richard Toker. We have strategic alliances with Craig Macnaughton (Craig Interactive) and with various film and video production companies. Together, we bring a mix of talent and experience that delivers strategic insight with creative and production excellence.

Richard Toker

Richard Toker is a true integrated brand communications specialist offering a breadth and depth of experience from over 20 years in marketing. Prior to starting Howclip he was Director, Direct and Interactive Marketing Communications at Rogers Wireless, Canada's largest wireless carrier. Richard brings insight in consumer and B2B customer retention marketing for brands such as American Express, HP, IBM, HSBC, Pitney Bowes, Fuji, Goodyear, Lexus, Shell, Dun & Bradstreet, Bell, Telus, Ontario Lottery and Scotiabank, from his work at agencies Ogilvy & Mather, McCann Erickson, Cossette, Draft and Bimm.

Over the years he's learned that achieving the proper balance between brand association and customer lifecycle management is crucial. Richard is a thought leader and award winner in the industry, having collected a few CMA Awards and influenced education approaches for direct and digital marketing at both the ICA and CMA where he has taught.

Craig Macnaughton

For the past eight years, Craig Macnaughton has lent his wide-ranging skills as a web, graphic and interactive designer, freelance creative consultant, presentation specialist and filmmaker to a broad range of advertising, B2B, financial, tech, medical and entertainment clients.

Recent projects include commissions from Simon & Shuster and MetaNet Software, critically acclaimed projection design for the Stratford Theatre Festival and as a producer and co-director of an anthology feature film, just released on DVD.